Born winner deluxe protein bar in crunchy cookies & cream flavor is a premium protein snack offering 31% protein content (20g per bar) in a delicious format. This 64g bar features a crunchy cookies and cream center coated in rich chocolate, providing a satisfying texture and taste without added sugar. Ideal for fitness enthusiasts looking for a convenient, high-protein option for post-workout recovery or as an on-the-go nutritional snack. Key features: • 31% protein content (20g per bar) • no added sugar formula • crunchy cookies & cream flavor • chocolate coated exterior • 64g convenient single serving • deluxe quality ingredients The born winner (bw) deluxe protein bar combines functionality with indulgent taste, making it easier to meet daily protein requirements without sacrificing flavor. The bar's crunchy texture provides a satisfying eating experience, while the familiar cookies and cream flavor profile appeals to those who enjoy classic dessert tastes. The product code bw09 identifies this specific flavor variant in the born winner protein bar lineup.